FedEx Cup should be returned to sender

So tell me, who was glued to the FedEx Cup playoff series?

Tim Finchem’s grand vision of snatching pole position from NASCAR’s TV domination is turning into one of the biggest yawns in golf.

Tim Finchem PGA Tour Commissioner Tim Finchem

The FedEx Cup Series, offering an outrageous $12 million first prize cheque to one pampered PGA Tour pro (in this case Bill Haas) who really doesn’t need an extra $12 million, should be packaged and put on one of those FedEx windowless flights marked: ‘No value. Return to sender!’

Aside from Hurricane Irene intervening in Dustin Johnson’s success over 54 holes in New Jersey, the so called ‘piece de resistance’ of the PGA Tour is becoming as about as useful as an ash tray on a motor bike in building golf’s bigger image.

Without ‘cash cow’ Tiger Woods, TV followers turned away in droves and some of the biggest banks in the world, such as Barclays and Deutsche Bank, are no doubt wondering why the hell they’ve sunk so many millions into a boring ratings flop.

All the FedEx Cup series is doing is devaluing the worth of one play-off tournament after another.

As well, and with the FedEx Cup series ending late September, it’s leaving many of the world’s leading stars with really nowhere to play, and also losing world ranking points in the process.

But mention that to Finchem, a man so often afflicted by ‘logo-rrhoea’.

Good luck to Webb Simpson winning in Boston along with John Senden and Geoff Ogilvy doing so well in the BMW but in the bigger picture who really cares?

Thankfully, the European Tour doesn’t put all its eggs into a four tournament basket.

So while the opening two tournaments of the FedEx Cup series had hardly anything to do with the series end result, it was the European Masters climbing to the rankings summit and proudly boasting the top-four world ranked golfers.

Not for a first time this year, it was the European Tour providing the excitement, the drama and the spectacular backdrop as Thomas Bjorn became the first over-40 year old player in 14 years to win back-to-back titles.

Bjorn’s final-round 62 in the rarefied air of the Alpine Crans-sur-Sierre course was easily far more riveting that watching those playing target golf in Boston.

Switzerland boasted three of the world’s top six and all three figured in the final round charge to the victory podium.

TV viewers on the west side of Atlantic had long hit the sack or had switched to the US Open tennis when ‘what’s his name?’ Chez Reevie blew a chance at success.

The European Tour then went to Holland where the world’s Nos. 2, 3 and 4 were competing.

Defending Dutch champion Martin Kaymer was quizzed on the eve of the event if was any closer to taking out PGA Tour membership.

His response was about as clear as asking me to name those who finished first and second in Boston.

And as Lee Westwood peeked out his Swiss hotel room window a week earlier, I fully concurred with his remarks.

“This is where I would rather be,” said Westwood.