adidas Golf debuts Fashion Performance

adidas Golf, known for technology-infused, game-enhancing apparel and footwear, is launching an entirely new apparel line aimed at expressing individual style called Fashion Performance.

Featuring bold colours and unique patterns, Fashion Performance combines tour-proven performance technologies with contemporary, fashion-forward styling. Vibrant colour combinations make for a dynamic, confident look with each piece offering a tailored, comfortable fit without sacrificing performance.

The line debuts in a variety of uniquely-detailed designs for both men and women, and includes colour blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style.

adidas Golf Tour Staff professional Jason Day will wear Fashion Performance apparel on Tour starting in 2012.

“I love the strong, confident colours. It really looks unbelievable; these guys killed it! I think this is going to go a long way,” said Day. “I can’t wait to start wearing it – I’d love to take it with me right now! I think adidas Golf has the best product out there and I am really excited to be a part of this – it makes me want to go out and work harder.”

For the first time, adidas Golf has created a line meant to transition off the course as lifestyle-wear uniquely designed to express individuality, with each piece being easily identifiable as Fashion Performance by its striking combination of patterns, colour, modern design and the new, modernised logo.

Fashion Performance apparel will be available in the USA on November 1, 2011 and worldwide on February 1, 2012. Manufacturer’s suggested retail prices (MSRP) in US dollars range from $50-$80 for various pieces in the collection.