Bridgestone’s B330-RX debuts with new Hydro Core

Can the addition of water in the formulation of a golf ball’s core deliver more distance off the tee? Bridgestone Golf, the #1 Ball-Fitter in Golf, has proof positive that it does.

The latest versions of Bridgestone’s popular TOUR B330-RX family of balls now feature the newly patented Hydro Core Technology. This groundbreaking technology provides golfers with swing speeds less than 105 mph longer distance and greater accuracy.

The new balls will be available at retailers nationwide February 1, 2014.

As with any new product, Bridgestone concocted and tested countless compounds for the core of its new B330-RX line. During testing, engineers discovered that a prototype with water in its core formulation produced 30% more gradation.

This increase allowed for greater spin reduction from the inner and outer regions of the core, producing longer distance and improved accuracy. Thus Hydro Core Technology was born.

Bridgestone B330-RX Golf Balls Bridgestone B330-RX Golf Balls

“Bridgestone invented an entirely new product category with the introduction of the B330-RX family of golf balls,” said Corey Consuegra, Director of Golf Ball Marketing – Bridgestone Golf, Inc.

“We were the first to recognise that optimising performance based on swing speed improves golfers’ games. With continued innovation in engineering and reliance on amateur testing, our newest models really deliver.”

Like its predecessors, the new B330-RX and B330-RXS golf balls feature a 3-piece urethane cover and continue to rely on Bridgestone’s Dual Dimple Technology.

The B330-RX and B330-RXS are optimised best for players with swing speeds below 105 mph. The B330-RX is designed for players with a distance preference while the B330-RXS is targeted at those seeking maximum greenside spin.

“With the addition of Hydro Core Technology, the B330-RX family represents our commitment to using both data collected from 250,000 live ball fittings and R&D’s innovation in the lab,” said Consuegra.

The new B330 balls feature a RRP of AUD $55.00 and will be available February 3, 2014. In addition to traditional white, the 2014 TOUR B330-RX will also be available in Optic Yellow.