Callaway announces new ERC Soft Golf Ball
ERC Soft, named after Ely Reeves Callaway, the founder of Callaway Golf, is an extraordinary achievement: it’s Callaway’s longest golf ball and it’s designed for soft feel, and increased control around the green.
This is an exceptionally high level of performance for a distance ball, and it’s made possible by the groundbreaking new Hybrid Cover. The incredibly soft multi-material cover promotes fast ball speeds for long distance through the bag, and great feel.
Callaway ERC Soft Golf Ball
And around the green it’s engineered to create noticeably higher spin for excellent control, allowing you to play aggressively on approach shots and in your short game.
ERC Soft is loaded with groundbreaking technologies, including Callaway’s largest Graphene-infused Dual SoftFast Core. The high tech core maximises compression energy for extremely fast ball speeds, while also promoting low spin off the driver and high launch for longer distance.
Callaway have also introduced new patented Triple Track Technology that utilises Vernier Acuity Precision, the same visual technology used to land planes on aircraft carriers. Triple Track Technology helps to improve alignment compared to a regular side stamp alignment aid.
The ERC Soft Golf Ball is priced at AUD$59.99 (NZ$69.99) and will be available in Australia and New Zealand golf retailers from February 8, 2019.
The ERC Soft joins the new Supersoft and Supersoft Magna golf balls, which will also be available from February 8th and priced at AUD$37.99 (NZ$44.99).