Callaway Golf announces 2011 lineup

Callaway Golf Company today presented its 2011 new product lineup at the annual PGA Merchandise Show in Orlando, Florida.

The Company’s latest offerings are headlined by the innovative RAZR Hawk and Diablo Octane Drivers, each featuring a groundbreaking ultra lightweight material called Forged Composite.

Callaway's 2011 RAZR Hawk Tour Driver Callaway’s 2011 RAZR Hawk Tour Driver

In addition, the company builds on its longstanding position as The No. 1 Irons in Golf with the introduction of three iron models within the new RAZR X line – RAZR X, RAZR X Tour and RAZR X Forged.

Adding to the excitement surrounding Callaway’s 2011 lineup is the fact that each new product recently won a coveted Gold or Silver Medal in Golf Digest’s annual “Hot List” equipment review.

Callaway is the only golf equipment manufacturer to be honored with Gold Medals within every equipment category rated by Golf Digest’s comprehensive review and earned more overall medals than any other manufacturer for the fifth straight year.

The 2011 PGA Merchandise Show marks the introduction of Callaway’s new RAZR platform of products, which features the Company’s most premium technology offerings.

Also on display in Orlando is the next generation of the Company’s popular Diablo line, led by the Diablo Octane Driver and Fairway Woods.

Callaway’s Tour-proven X-Series JAWS CC Wedges will be on exhibit, and feature a new proprietary groove design and additional loft/bounce offerings.

Completing the most robust product lineup in golf are several new golf ball introductions, including the HX Diablo Tour, and the debut of the Callaway upro mx, the new standard in golf GPS devices.

Callaway’s RAZR Hawk and Diablo Octane drivers feature a new material called Forged Composite, co-developed through an R&D partnership with famed Italian automaker Automobili Lamborghini.

Forged Composite is the lightest, strongest, most precise material either company has ever employed within their high-performance designs.

Featuring more than 500,000 turbostratic carbon fibers per square inch, Forged Composite is superior to the metal alloys that are most common within driver design, such as titanium.

Its ability to be precisely forged allows Callaway engineers to design clubhead components to within tolerances of one thousandth of an inch, enhancing aerodynamic efficiency and strategically locating weight with a level of precision that was previously held unachievable.

Forged Composite provides Callaway engineers the ability to design the most highly advanced clubheads in the game, with optimized mass properties for increased power at impact and more accurate trajectories.