Callaway harnesses AI with new MAVRIK Irons

January 21st, 2020

For the first time, Callaway’s all-new MAVRIK irons feature a Flash Face Cup designed by AI to work with each individual head’s size, shape, CG location and loft designation to promote distance and control throughout the set, creating a significant boost in ball speed.

Callaway also uses its Tungsten Energy Core to help optimise performance with custom tungsten weights, precisely positioned within the head, to optimise launch and trajectory.

Callaway has also included proprietary “Urethane Microspheres”, with over one million placed strategically into each clubhead to absorb unwanted vibration while maximising COR.

The result is an unparalleled combination of fast ball speed and phenomenal feel throughout the set.

The use of AI also allowed Callaway to enhance the performance characteristics of each iron face. In the long irons, the faces are designed for launch and speed, while in the mid-irons the faces are engineered for speed and spin consistency. Lastly, in the short irons, the faces are optimised for spin and precision to promote pinpoint shot-making.

Callaway MAVRIK Irons

“We’ve consciously adopted a maverick’s rebellious and disruptive spirit to aid in our pursuit of better-performing equipment,” said Dr. Alan Hocknell, Callaway SVP of R&D.

“Using AI is a great example of that approach. Since we started using AI to help us design better golf equipment, we’ve increased our understanding of its capabilities and power. That’s helped us to create innovative new features and technologies, like those in MAVRIK equipment, that defy convention and promote performance beyond the golfer’s expectation.”

“As we embark on a new decade, we’re confident in our ability to use AI to continue pushing boundaries through innovation.”

MAVRIK Irons are available in three models, Standard, Pro and MAX.

Standard offers an excellent all-around combination of size, speed, forgiveness, feel, distance and control.

Pro is designed to appeal to better players, with a compact head, thinner sole and topline, and minimal offset, making it easier to shape shots and promote differing trajectories.

MAX irons combine the largest head size with an extremely low CG, making them remarkably easy to launch on a high, long-carrying trajectory.