Callaway introduces new AI-driven MAVRIK drivers

Callaway is kick-starting the year with the introduction of three new drivers in the all-new MAVRIK line each incorporating the result of years of ongoing development in Artificial Intelligence and Machine Learning.

The drivers are available in three models with each club carefully crafted towards each level of golfer.

The MAVRIK drivers feature Callaway’s new Flash Face SS20 architecture, designed by A.I., with a more expansive area, which delivers ultra-fast ball speeds working in conjunction with Callaway’s Jailbreak Technology.

Each driver model’s face is designed to work with the individual specifications of each head – size, shape, CG location, footprint, internal weighting – to maximise distance.

The complexity of each Flash Face SS20 design demanded a new and stronger material — FS2S titanium — to allow the ultra-thin design to stand up to the stress of impact, allowing MAVRIK Drivers to maintain fast ball speed without compromising clubface integrity.

Callaway engineers didn’t limit A.I. to the clubface. For the first time they used it to create a new internal rib system designed to more efficiently control impact vibration to promote more satisfying sound and feel.

MAVRIK Standard

MAVRIK delivers incredible ball speeds technologies led by our A.I.-designed Flash Face SS20 architecture, high-strength FS2S Titanium, and the new Cyclone Aero shape, which differs drastically from our recent driver shapes to promote faster head speed.

The head’s internal and external weighting includes a single, fixed 5g weight positioned at the sole’s back-centre, to promote mid-level spin and a moderate draw bias and is available in 9º, 10.5º and 12º lofts.

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MAVRIK Sub Zero

Like all of Callaway’s Sub Zero models from the past five years, MAVRIK Sub Zero offers a combination of low spin and high MOI. The slightly smaller (450cc) head features two interchangeable screws in the front and back, 14g and 2g, to promote changes to launch angle and spin-rate. It has a neutral ball flight bias and the lie angle is slightly flatter compared to the Standard and MAX models and is available in 9º and 10.5º lofts.

MAVRIK MAX

MAVRIK MAX is well suited for players who want a long, easy-to-hit driver with the ability to reduce slices off the tee. It has the largest footprint of the three models, boasts the highest MOI, is the easiest to launch, and has the most draw bias capability.

For golfers who struggle with getting it off the tee in a straight line, MAX offers a tremendous amount of high-speed surface area on the face along with two interchangeable weights, 14g and 2g, positioned in the sole near the heel and centre-back.

Installing the heavier weight in the heel creates maximum draw bias; installing it in the back creates maximum MOI. Available in 9º, 10.5º and 12º lofts.

The all-new MAVRIK Drivers are priced at A$829.99 (NZ$949.99) and will be available at retail in Australia and New Zealand from January 23, 2020.