Nike redefines golf with TW 13 shoes
Nike Golf’s relentless pursuit of innovation continues to deliver technology that makes golfers better. Proof positive is the creation of one of the most talked about golf shoes in the industry, the new Nike TW ‘13, inspired by Nike FREE technology.
Tiger Woods began the marketplace buzz when he debuted the prototypes on Tour last summer. The distinctive shoes are now available to consumers.
The inspiration behind the Nike TW ‘13 footwear began with Woods himself. He asked for a shoe that gave him the performance fit and feel as his Nike FREE shoes when he runs and trains.
That question ignited collaboration between Woods, Nike Golf’s footwear creation team and Nike’s Innovation Kitchen, led by Tobie Hatfield.
“I train with Nike FREE technology all the time,” said Woods. “I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
After Woods shared his insights, Nike’s footwear team immediately went to work. The result is an iconic shoe with Nike’s natural motion engineered outsole, inspired by Nike FREE technology.
Nike TW ‘13
“Now my feet are stronger and I feel more athletic,” said Woods. “These shoes provide freedom of movement and allow me to release more power through my swing.”
The natural motion engineered outsole is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
The Nike TW ’13 also features the new Nike Dynamic Fit support system. Targeted support delivers unprecedented strength-to-weight ratio and one-to-one fitted support.
Flywire-infused nylon straps extend 360° from the footbed to the lacing system, securing the foot for an adaptive fit that provides golfers stability with mobility.
Available: August, 2012
Colorways: White or Black with red accents