Titleist debuts 2022 AVX Golf Ball

Titleist has announced the release of the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings.

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The new AVX reflects further advancements in the brand’s industry-leading multi-component technology with additional breakthrough results for golfers who prioritise distance and extremely soft feel in a urethane covered golf ball.

“Flight, Spin, and Feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist.

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“AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritises performance can find a precise fit for their game.”

“With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin,” added Waddell. “We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”

AVX is a premium, technologically advanced golf ball, and the golfers who play it choose AVX because it gives their specific game a performance advantage.


The 2022 AVX Golf Balls are priced at A$76.95 (NZ$94.95) and will be available in Australian and New Zealand golf shops beginning February 12, 2022 in both white and high optic yellow.


The Pro V1, Pro V1x, Pro V1x Left Dash and AVX are differentiated based upon flight, spin, and feel. Compared to the flagship Pro V1, the new AVX flies lower, spins less and feels softer for most golfers. AVX has similar spin off driver and long irons and lower spin on short irons and wedges. Golfers are encouraged to determine for themselves which golf ball is best for them via Titleist’s Golf Ball Fitting Events , Virtual Consultations or by visiting the Online Golf Ball Selection Tool.