Titleist debuts Next Gen AP1 & AP2 Irons

Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons.

The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel.”

Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.

“The new 712 line of AP irons represents another step forward in iron design,” said Steve Pelisek, General Manager, Titleist Golf Clubs.

New Advances in 712 AP Irons

The improvements incorporated into the new AP irons came about as the result of continued research that indicated that serious golfers were looking for improvements in three main areas.

First, most players wanted even greater refinements to the clubhead’s profile.

Both the new AP1 and AP2 models feature sleeker contours that result in a better address position.

Players also expressed a desire for more forgiveness, to get more out of their miss-hits, or said another way, better distance control.

Both the new AP1 and AP2 have been improved with internal weighting that utilises higher density tungsten in order to distribute mass more efficiently which increases the moment-of-inertia (MOI) without changing the CG location or the blade length.

The higher MOI provides more consistent ballspeed across the clubface and better distance control. Better distance control leads to more scoring opportunities and is the key to good iron play.

The third wish-list item that research uncovered was that players wanted more forgiveness without any loss of workability or shot control.

Traditionally it has been thought that forgiveness and workability were mutually exclusive.

The new AP irons prove that they are not.

Construction

The new 712 AP1 and 712 AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance.

However, the designs have been significantly upgraded for more forgiveness, higher ball speeds on miss-hits and improved distance control.

Additionally, the new AP1 features a new topline shape and progressively reduced blade lengths resulting in more traditional-looking short irons.

Notable changes to the new AP2 include a new, tour-inspired square toe profile and reduced sole width in the short irons for more precise turf performance.

Both new AP models incorporate Titleist’s Tuned Feel System, a co-molded insert of soft elastomer and aluminum plate.

This insert has been specifically designed to improve the sound and feel of each new iron.

Extensive improvements to the new AP1 structure include a redesigned stainless steel soleplate and integrated tungsten nickel sole weight that redistributes discretionary mass from the topline, centre bar and sole cradle to low in the head, resulting in increased stability and forgiveness.

The new AP2 structure also makes use of a new steel cradle that holds tungsten weights located heel and toe, providing greater forgiveness on miss-hits and more consistent distance control.

New 712 AP1 Irons Features & Benefits

Stock Shafts and Grip: True Temper Dynalite Gold XP is a high performance mid-weight steel shaft with a more stable tip designed to optimise initial launch angle and maximise distance.

Stock graphite shaft is Tour AD by Graphite Design, exclusively for Titleist, a slightly higher launching shaft that matches weight and performance of Titleist lightweight metals shafts.

Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection moulded grip with industry standard sizing.

Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves: Modified U, conforming to 2010 U.S.G.A./R&A groove specifications.

Price/Availability: Available in both right and left hand in late November, 2011, with the suggested retail price of – AUD$119 per club/steel and AUD$149 per club/graphite.

New 712 AP2 Irons Features & Benefits

Stock Shaft and Grip: High performance, tour-proven Dynamic Gold steel shaft provides tour preferred feel, weight feedback and performance.

Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection moulded grip with industry standard sizing. Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves: Modified V, conforming to 2010 U.S.G.A./R&A groove specifications.

Price/Availability: Available in both right and left hand in late November, 2011, with the suggested retail price of AUD$169 per club/steel and AUD$199 per club/graphite.