Titleist introduces 2018 Tour Soft, Velocity Balls

The continued pursuit of breakthrough technology and performance by Titleist golf ball engineers has resulted in two all-new Titleist golf balls, available in Australian and New Zealand golf shops from February 3.

For golfers demanding better feel, the Titleist Tour Soft delivers a better performance experience while the new Titleist Velocity golf balls are designed with proprietary high-speed technology to deliver even more distance on every shot in the bag.

Titleist introduces 2018 Tour Soft, Velocity Balls Titleist introduces 2018 Tour Soft, Velocity Balls

With the introduction of new high-visibility colour options – VISI-White and Velocity Pink – the power of Velocity is also packed with personality.

TITLEIST TOUR SOFT GOLF BALLS (2018)

“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

“Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category.”

Tour Soft’s innovative design combines the largest core ever engineered into a Titleist golf ball with breakthrough ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.

The largest Titleist core ever produces category-leading soft feel and high ball speed for commanding distance. In developing Tour Soft’s core, the Titleist Golf Ball R&D and Operations teams were challenged to break through previously accepted core size limitations in order to produce a golf ball that feels better and is longer or just as long as the competition.

Tour Soft, available in both white and high-optic yellow, replaces and improves upon the prior generation NXT Tour and NXT Tour S golf ball models in the Titleist golf ball family.

AVAILABILITY
New Titleist Tour Soft golf balls are available in Australian and New Zealand golf shops beginning February 3, 2018 with a suggested retail price of A$49.95/dozen and NZ$64.95/dozen.

See more about the Titleist Tour Soft at www.titleist.com.au

TITLEIST VELOCITY GOLF BALLS (2018)

“Everything we do with Velocity is to generate speed and distance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

“When we spoke to Velocity golfers at the beginning of the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage.”

The 2018 Velocity has been reengineered with a softer high-speed core and Titleist’s fastest cover blend to deliver extremely low spin and fast ball speed off the tee for increased distance. Velocity’s advanced aerodynamics produce a high flight on all shots to enhance distance and help golfers stop the ball closer to the hole.

The new Titleist Velocity golf balls feature a softer, high speed LSX core that produces fast initial velocity with extremely low spin for deep downrange distance on all full swing shots while a new, faster NaZ+ cover provides higher ball speed for longer distance.

AVAILABILITY
New Titleist Velocity golf balls (White, VISI-White and Velocity Pink) are available in Australian and New Zealand golf shops beginning February 3, 2018 with an SRP of A$42.95/dozen and NZ$59.95/dozen.

See more about the Titleist Velocity Golf Balls at www.titleist.com.au