Titleist introduces 910 D Series Drivers

Building upon its successful history of high performance drivers for tour players, club professionals, competitive and aspiring golfers, Titleist takes driver performance and fitting to a new level with the introduction of the 910 series drivers. Boasting improved all around performance and an unrivaled level of fitting precision previously available only on the major professional tours, Titleist offers all serious golfers total driving performance through a more precise fit.

The revolutionary new Titleist 910D2 and 910D3 drivers feature the fastest, most stable head designs Titleist has ever created, as well as the new SureFit Tour (SFT) dual-angle hosel. SFT is innovative, patented technology that allows the loft and lie to be independently adjusted and set.

Titleist introduces 910 D Series Drivers Titleist introduces 910 D Series Drivers

Titleist 910 drivers are available in two models that provide distinct levels of forgiveness and shot control. The 910D2 features a 460cc full-pear shaped head designed for maximum playability and forgiveness, promoting a straighter ball flight with higher launch and low-to-mid spin. The 910D3 features a 445cc classic-pear shaped head design that produces a boring flight. The 910D3 also promotes a straighter ball flight with low spin, and provides increased workability favored by many tour players. Both the 910D2 and 910D3 utilise Titleist’s new SureFit Tour dual-angle hosel, a breakthrough in fitting technology inspired by the bending of metal woods on Tour to achieve more precise ball flight through the adjustment of loft and lie angle.

Surefit Tour Technology

The SFT hosel features a sleeve and a ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. This results in a matrix of 16 unique loft/lie combinations that allows the fitter or golfer to make left or right flight improvements (mostly via lie adjustment), and launch and spin improvements (mostly via loft adjustments).

The combination and interaction of the ring and sleeve provides the “dual angle” technology that makes independent loft and lie adjustability possible. Current competitive adjustable hosel drivers feature only a single angle for dependent adjustability, meaning, every time the setting is changed, it alters both the loft and lie, which limits the ability to optimise ball flight.

Adam Scott Talks D3

910 Driver Design And Technology

Optimised Face Insert: Both the 910D2 and 910D3 driver feature a variable thickness face insert with a thick central portion that is equidistant from all points around the face perimeter. This refinement provides for a substantially larger maximum ball speed area and an improved launch/spin face map gradient that yields increased distance potential. Compared to Titleist’s previous-generation 909 drivers, the 910D2 has a 15% larger maximum ball speed area. The 909D3 realises a 10% larger maximum ball speed area.

Thin Crown: Using ultra-thin casting technology, the 910 features a 17% thinner crown, allowing more discretionary mass to be relocated low and deep where it contributes to the club’s outstanding stability.

Lower Rear Crown Profile: The rear portion of the 910′s crown has been redesigned, sloping lower than the crown of its 909 predecessor. This change pushes the CG lower and deeper.

Rear Bezel Weight: Coupled with the thinner crown and lower crown profile, the relocation of the proprietary bezel weight lower and deeper into the chassis of the 910 head, and on-axis with relation to the center of the clubface, optimises the CG location for increased speed and stability.

Acoustically Tuned Structure: Sound is a crucial component of feel and the 910 drivers have been acoustically engineered to improve feel and produce a hotter, more solid sound off the club face that tour players have described as “lively.”

Precision Manufacturing: With the design of precision fixtures and improved manufacturing processes, 910 drivers are produced with unequalled visual and mechanical consistency. In fact, the loft and lie production tolerances set for 910 drivers are twice as tight as industry norms.

Black PVD Finish: The performance advancements of the 910 driver are complemented by the club’s striking black PVD paint finish. White scorelines provide an attractive set-up appearance that breeds confidence.

Improved Proprietary Shafts: The 910′s high performance stock shaft options include three improved proprietary Mitsubishi shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed. Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue graphite shafts. In addition, there are more than 80 different shafts available in the Titleist custom shaft matrix.

Player Benefits: Titleist 910 drivers deliver superior looks, feel and sound along with the core performance requirements that have made Titleist titanium drivers one of the top choices of tour players, PGA club professionals, and top competitive amateurs for more than a decade. Titleist 910 drivers deliver greater distance, more shot control, and more consistency than any driver Titleist has ever introduced.

910D2 Specs

  • Head volume: 460cc (slightly higher launch and spin versus 910D3)
  • Lofts: 8.5, 9.5, 10.5
  • Stock grip: Titleist Tour Velvet 360 degree rubber

910D2 Stock Shafts

  • Titleist Diamana ‘ahina 72 (White)
  • Titleist Diamana Kai’li 65 (Blue)
  • Titleist Diamana ‘ilima 61 (Red)
  • Aldila RIP 60
  • Project X Tour Issue Graphite
  • 83 other custom shafts also available

910D3 Specs

  • Head volume: 445cc (slightly lower launch and spin versus 910D2)
  • Lofts: 8.5, 9.5, 10.5
  • Stock grip: Titleist Tour Velvet 360 degree rubber

910D3 Stock Shafts

  • Titleist Diamana ‘ahina 72 (White)
  • Titleist Diamana Kai’li 65 (Blue)
  • Aldila RIP 60
  • Project X Tour Issue Graphite
  • 83 other custom shafts also available

Each 910 Driver Includes

  • Headcover
  • Lined valuables pouch
  • Ergonomic torque wrench
  • Foldout instruction booklet with Performance Guide

SureFit Tour Weight Kit Available for Purchase

  • Adjust for swingweight and feel preference
  • Kit contains 2,5,7,9 and 12g screw weights, locking weight caddie, and instruction booklet
  • Uses the SureFit Tour Wrench

Price And Availability

The new 910D2 and 910D3 drivers will begin shipping to US golf shops on November 15, 2010, with a suggested retail price of US$499.