Titleist introduces all-new 917 drivers

New Titleist 917 drivers set the standard for complete performance off the tee, providing maximum distance and forgiveness with precise customisation to benefit dedicated golfers at every level of the game.

Titleist 917D2 and 917D3 models, engineered with proprietary Active Recoil Channel 2.0 and SureFit CG technology, are the result of an uncompromising “complete performance” design strategy employed by Titleist Golf Club R&D to develop the industry’s most comprehensive and efficient driver designs.

Titleist’s all-new 917 drivers have earned immediate acceptance and validation by many of the world’s best players, including Adam Scott, Bill Haas and Jimmy Walker, who trusted a 917D2 8.5º model to his first major title at the PGA Championship.

Available Oct. 21 in golf shops worldwide, Titleist 917 drivers deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimised trajectory control, and tour-inspired sound and feel through the following key technologies:

  • Active Recoil Channel (ARC) 2.0, a long, wide, deep sole channel, actively flexes and recoils at impact to launch the ball off the face with higher speed and lower spin for more distance.

Refined thickness areas throughout the channel, including thinner heel and toe regions, produce greater face flexibility for a more consistent deflection that reduces spin and increases speed across the face.

  • Radial Speed Face 2.0, a high-speed forged face insert, is tuned with ARC 2.0 to promote greater off-centre ball speed for more overall distance.

  • A precise, High-MOI Design, with a low and deep centre of gravity location, delivers stability and forgiveness by preserving off-centre ball speed for more distance, more often.

  • Titleist’s industry-leading SureFit Hosel and new SureFit CG weight system deliver the ultimate in precision fitting for every player.

  • The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimise ball flight for improved shot control and maximum distance.

Titleist 917 D2 and D3 Drivers Titleist 917 D2 and D3 Drivers

917D2 and 917D3

Two models (917D2 and 917D3) provide distinct performance choices, particularly in spin and trajectory, for greater fitting flexibility and precise flight and shot shape optimisation.

  • 917D2 provides distance and forgiveness in a large 460cc full pear profile. 917D2 offers more forgiveness and produces a higher peak trajectory with 250rpm more spin versus 917D3. (Available in 8.5º, 9.5º, 10.5º and 12º lofts.)

  • 917D3 provides distance with workability in a traditional, tour-inspired 440cc pear profile. 917D3 offers more workability and 250rpm less spin versus 917D2. (Available in 8.5º, 9.5º, and 10.5º lofts.)

“If you purchase a 917 driver off the rack in its neutral settings, you’ll be getting exceptional all-around performance, the best driver we’ve ever made,” said Josh Talge, Vice President, Titleist Golf Club Marketing.

“But if you give us about 30 minutes and 30 swings to get properly fit into 917’s adjustable technologies, you’ll also be getting a driver that is essentially designed for you, a driver that is built to get the absolute most out of your golf swing. You’ll be blown away by the performance gains.”

917 Drivers On Tour

Titleist 917 drivers have earned overwhelming validation and success with tour players around the world.

More than 150 players have trusted new 917 drivers in competition across the worldwide professional tours since the seeding and validation process began in late June at the PGA Tour’s Quicken Loans National – including Adam Scott (917D2 9.5º), Jimmy Walker (917D2 8.5º), Bill Haas (917D2 9.5º), Byeong Hun An (917D3 8.5º), Justin Thomas (917D3 9.5º), Charley Hoffman (917D2 8.5º), Scott Piercy (917D2 8.5º), Jason Dufner (917D2 10.5º) and Webb Simpson (917D3 10.5º).

Jimmy Walker began testing early 917 prototypes in January at the Titleist Performance Institute in Oceanside, Calif. At his first opportunity, he put his new Titleist 917D2 (8.5º) in play at the World Golf Championships event at Firestone. Less than a month later, Walker won the PGA Championship at Baltusrol for his first major title.

Tour-Proven Shaft Matrix

The 917’s high-performance stock shaft matrix features five new aftermarket options from the three most played driver shaft families on the PGA Tour to fit a wide range of players and swing speeds. Each of these shafts will be making their market debut with 917 drivers.

The stock lineup, each with a stock length of 45 inches, includes the Aldila Rogue M*AX 65 (low-mid launch); Fujikura Speeder Pro TS 74 (low-mid launch); Mitsubishi Diamana Limited D+ White 70 (low launch), Mitsubishi Diamana Limited S+ Blue 60 (mid launch), and Mitsubishi Diamana Limited M+ Red 50 (high launch).

In addition, Titleist offers an industry-leading number of custom shaft choices.

Price And Availability

Titleist 917 drivers are available worldwide beginning Oct. 21 through Titleist authorised golf shops with a suggested retail price in Australia (SRP) at $749 and in New Zealand (SRP) $799