Titleist introduces new Vokey Design SM7 Wedges
Master Craftsman Bob Vokey and his pioneering R&D team continue to shape the future of wedge design with the introduction of the new Titleist Vokey Design Spin Milled 7 wedges.
Available in golf shops worldwide beginning March 9, new Vokey SM7 wedges provide all golfers the opportunity for a better, more confident short game through unmatched craftsmanship, technology and performance.
Vokey’s prior generation SM6 models ushered in a new era of wedge innovation and performance with their groundbreaking Progressive Centre of Gravity (CG) design.
The advancements made with SM7 – already the most played wedge model on the PGA Tour, with four SM7’s in the bag of Jordan Spieth – further widen the performance gap between a Vokey and all other wedges.
Improving in all three areas of wedge performance, new SM7 models provide increased shot versatility with expanded fitting options, improved distance and trajectory control and more spin.
The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world’s best shot makers, Bob’s six tour-proven sole grinds – F, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions.
F Grind: Full sole designed primarily for full swings and shots hit with a square face. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.
S Grind: Designed based on feedback from Steve Stricker, the S is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge.
M Grind: Voke’s favourite, the M grind is designed for players that like to rotate the club face open and shut to manufacture shots around the green.
D Grind: The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility.
K Grind: The highest bounce wedge in the lineup, the K Grind is the ultimate bunker club and the most forgiving wedge in the lineup for all shots.
L Grind: The L Grind features a narrow crescent shape allowing maximum green side versatility, but it is the least forgiving wedge in the lineup.
Titleist Vokey Design SM7 Wedges
NO.1 WEDGE ON TOUR
To open 2018, Patton Kizzire put a new Vokey SM7 (48.08 F) pitching wedge in play at the Sentry Tournament of Champions. The following week at the Sony Open, Kizzire added two more SM7’s (52.12 F and 56.08 M), which he used in winning the event for his second PGA Tour victory.
Jordan Spieth – who put four new models immediately in play (46.10 F, 52.08 F, 56.10 S, 60.04 L) – is one of more than 100 tour players around the world who have already made the switch to SM7.
That list also includes Jimmy Walker (46.10 F, 54.08 M, 60.04 L), Bill Haas (54.10 S, 60.10 S), Webb Simpson (54.14 F, 60.10 S), Brian Harman (46.10 F, 50.08 F, 54.10 S), Russell Henley (48.10 F, 54.10S, 58.08M) and Andrew “Beef” Johnston (46.10 F, 50.08 F, 54.10 S, 58.10 S).
NEW SM7 FINISHES
New SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish.
The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Gray offered in SM6, while maintaining a non-glare finish in the playing position.
The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on tour by Vokey Tour Rep Aaron Dill.
SM7 wedges can be custom ordered with a wide range of specifications and personalisation, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill.
The Vokey Design SM7 wedges are available in Australian & New Zealand golf shops beginning March 9 and priced at A$229/NZ$259 (Steel) and A$269/NZ$299 (Graphite).