Titleist puts new spin on AVX golf balls

January 23rd, 2020

The next generation of Titleist AVX is engineered for greater ball speed, longer distance and increased short-game spin – advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritise distance and extremely soft feel.

First introduced in the spring of 2018 following a comprehensive four-month test market, AVX was developed as a performance alternative to sit alongside Titleist’s industry-leading Pro V1 and Pro V1x models – offering the lowest flight, lowest spin and softest feel of the three premium performance offerings.

“In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for,’” said Frederick Waddell, Senior Product Manager, Titleist Golf Balls. “At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores.”

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board.”

Titleist AVX Titleist’s 2020 AVX Golf Ball

“The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”