Titleist unveils all-new 2017 ProV1, ProV1x balls

The new Titleist Pro V1 and Pro V1x golf balls are the most advanced, best performing golf balls ever stamped with the Titleist script. Precisely engineered using the most sophisticated golf ball technology, new Pro V1 and Pro V1x provide total performance for every player and deliver unmatched quality and consistency.

The overwhelming choice of players at every level of competitive golf and best-selling models around the world, Pro V1 and Pro V1x continually set the standard for golf ball performance through relentless research and development innovation and an industry-leading manufacturing process.

Advancements for 2017 include:

  • The longest Pro V1 ever, 2017 Pro V1 has been reengineered with a Next Generation 2.0 ZG Process Core that delivers longer distance on all shots through lower long game spin and faster ball speed, while maintaining the very soft feel and superior short-game performance that Pro V1 players demand. A new spherically tiled 352 tetrahedral dimple design produces a penetrating trajectory with even more consistent flight.

  • The extraordinary distance of the 2017 Pro V1x, featuring a ZG Process Dual Core, is enhanced by a new spherically tiled 328 tetrahedral dimple design that produces a high trajectory with its most consistent flight ever.

  • 2017 Pro V1 and Pro V1x continue to deliver superior short game scoring performance. The soft Urethane Elastomer cover system used on both models is precisely formulated to deliver Drop-and-Stop greenside control with soft feel, providing golfers with the performance and confidence to hit it closer to the hole. The soft Urethane Elastomer cover, created by a chemical reaction that takes place during the casting process, also provides long-lasting durability throughout the course of play.

2017 Titleist ProV1 and ProV1x 2017 Titleist ProV1 and ProV1x

  • Choosing between the total performance of Pro V1 and Pro V1x, golfers will notice differences in flight, feel and spin. Pro V1 flies lower with a penetrating trajectory and feels softer. Pro V1x flies higher, has a slightly firmer feel, and spins more on iron shots.

  • Every Pro V1 and Pro V1x is manufactured by Titleist associates in the company’s state-of-the-art golf ball manufacturing facilities, to the highest performance and quality specifications in the industry. This investment in quality control ensures the most consistent performance from ball to ball, and dozen to dozen. This is critical to allowing golfers to consistently execute the same types of shots, round after round.

The new Pro V1 and Pro V1x have achieved immediate validation and success across the worldwide professional tours.

Jordan Spieth, playing new Pro V1x for the first time in competition, won the Australian Open in mid-November.

“I put new Pro V1x in play in Australia and in the first week we won. What I noticed immediately was the improved flight. It held its line in the crosswinds better,” said Spieth.

In total, more than 100 players worldwide have put the new models in play – including Adam Scott (Pro V1), Jimmy Walker (Pro V1x), Kevin Kisner (Pro V1), Webb Simpson (Pro V1), Charley Hoffmann (Pro V1), Ian Poulter (Pro V1x) and Thongchai Jaidee (Pro V1x) – since the tour seeding and validation process began on the PGA Tour in late October.

“I think the remarkable thing with the new Pro V1 is how far it goes now. I’m hitting it longer than I ever have but I also have that soft feel like when I grew up playing a balata golf ball – it’s incredibly soft,” said Scott.


The new 2017 Pro V1 and Pro V1x golf balls will be available in Australian and New Zealand golf shops beginning Feb 11, 2017 with a suggested retail price of A$79.95 and NZ$99.95.

Read more about the all-new Titleist ProV1, ProV1x balls at www.titleist.com.au