BMW signs historic deal with Australian golf

They’ve been a long-time fixture at golf events in the northern hemisphere for many years and now BMW is bringing their premium brand and deep pockets to the Australian golf market.

The German car giant have signed a multi-year agreement with Golf Australia, the PGA of Australia and the WPGA Tour of Australasia making them the first joint major partner in Australian golf.

Wolfgang Buechel (BMW), James Sutherland (GA) and PGA Australia CEO Gavin Kirkman Wolfgang Buechel (BMW), James Sutherland (GA) and PGA Australia CEO Gavin Kirkman (Credit: PGA Australia)

“The partnership between our three organisations under the banner of Australian Golf and BMW Australia is a history making moment for our sport,” said Golf Australia CEO James Sutherland.

“The Australian Golf Strategy clearly outlines our collective intention to work together to create a robust and sustainable future for golf in Australia. The strong sense of direction provided by the strategy opened to door to realising a partnership like the one we are announcing today.”

The partnership will see BMW involved across every level of Australian golf via digital, broadcast and brand alignments along with being the official car partner at selected Australasian PGA Tour, WPGA Tour of Australasia and state-based tournaments throughout the year.

“By working together under the banner of Australian Golf we are able to harness the enormous potential of our sport and align with a partner such as BMW Australia across our tour and organisations,” added PGA of Australia CEO Gavin Kirkman.

“Together, with the support of our partners like BMW Australia, we’re building an exciting and sustainable future for our game for everyone, from those who play to those of us who work in the industry whether they be volunteers, PGA professionals, club managers or staff.”