Callaway, PGA Australia announce expanded partnership

Callaway and the PGA of Australia have recently announced a new three-year partnership, which is set to expand its partnership with both the PGA and PGA Tour of Australasia.

The collaboration will see Callaway becoming further involved with PGA member and support industry programs and expand their current partnership with the PGA’s Pro-Amateur Scramble events.

Callaway, PGA of Australia announce expanded partnership Callaway, PGA of Australia announce expanded partnership (Credit: PGA Australia)

The PGA’s Women in Golf Scholarship Program and youth development program, The First Tee Australia, is also set to benefit from the partnership.

“Everyone at Callaway Golf South Pacific is proud to further build on our partnership with the PGA of Australia,” said Golf South Pacific managing director, Matt Meredith.

“We are acutely aware of the role that PGA professionals play in the success of the amazing game we all enjoy…working together, we will help grow the game for everyone.”

PGA of Australia commercial director, Michael McDonald added: “We are thrilled to have Callaway expand their current partnership with the PGA’s Pro-Amateur Scramble events to include a larger year-round partnership.”

“On the back of unprecedented growth in our sport during 2020, we felt it was incumbent on us to ensure we unlock more opportunities for golf club and ball manufacturers to engage with the PGA and our members, so we can collectively build on golf’s pandemic-inspired participation boom.

“PGA Professionals are front and centre to the growth of the game and providing pre-eminent golf brands like Callaway opportunities to engage with our membership will strongly benefit the industry.”