Golf Victoria launches new golf TV program

Apart from the four major golf championships, little golf has been seen on free-to-air television in recent years.

So Golf Victoria has pulled off a major coup by securing a golf program on Channel Nine featuring some ground-breaking innovations to capture the attention of viewers.

Life Is Greener went to air on Sunday (April 14) featuring a combination of a new revolutionary way to experience golf on TV via ‘eye cam’, tournament action from the 2013 Victorian Open at Thirteenth Beach at Barwon Heads, feature segments with professional golfers on and off the course, a special Geelong Cats AFL challenge at Simonds Stadium as well as a sprinkling of local tourism.

The one-hour program, not unlike the special that has been shot at the Jack Newton Celebrity Classic at Cypress Lakes, shows all the festivities of the pro-am that included current and past AFL players, a former Australian cricketer and a host of media personalities.

According to Golf Victoria CEO Simon Brookhouse: “To be able to broadcast this show on a primary free-to-air channel is a major coup for Golf Victoria and the sport overall.

“You have to go back to the early 2000’s when the Vic Open was last shown on one of the four major networks.

“We think that with Australian Network Productions (ANP) we were able to produce something refreshing to the viewer and capturing not only tournament action but giving an entertaining insight into a selection of some of golf’s premier and developing Australian, and international players.”

The fields for the Vic Open included big names like Laura Davies, Richard Green, Stacey Keating, Craig Parry, Sophie Gustafson and Peter O’Malley.

The 72-hole four-day event is unique to world professional golf with both the men and women playing concurrently on the same course on the final two days’ play.