PGA Tour bringing GolfTV to Australia in 2019
Australia will be among the first countries to receive a new and improved golf coverage in 2019 with the introduction of GOLFTV.
In a two billion dollar swing at the international golf market, a new streaming service, called GOLFTV, will launch in 2019.
Initially it will have live PGA Tour coverage with Australia joining Canada, Italy, Japan, Netherlands, Portugal, Russia and Spain in getting the service first.
Poland and South Korea will follow in 2020, closely followed by Belgium, China, Germany and South Africa in 2021.
In 2022, GOLFTV will launch in Britain, Denmark, Finland, India, Norway and Sweden while France will launch in 2024.
President and general manager of Discovery Golf Alex Kaplan explained the new service would be a digital experience that did not previously exist for golf fans.
“The vision is to create global ecosystem for golf, a one-stop shop for golf fans,” said Kaplan.
“We think there’s a huge business opportunity for us…and it ties in nicely with the future of how consumers are going to interact with media across multiple platforms.”
As well as live coverage, Discovery is looking further down the track at golf programming that could extend to analysis, equipment reviews, course reviews, and travel.
Discovery and the PGA signed a $2 billion pact earlier this year that will run for 12 years.
It encompasses 2,000 hours of live action from the PGA Tour, including live coverage from the main PGA Tour events, and almost 150 tournaments in all, including the Players Championship, the FedEx Cup Playoffs and the Presidents Cup.
The new Discovery-PGA partnership will manage the linear and multi-platform PGA Tour rights outside the US.
GOLFTV will replace the PGA Tour Live streaming service in international markets.
Kaplan said discussions were also underway with other rights holders to add more live events to the line-up.