Top Aussie courses join to boost tourism
A major new partnership between the Australian golf and tourism industries has been announced today, which aims to use the appeal of the country’s very best golf courses to position Australia as one of the world’s leading golf tourism destinations.
‘Great Golf Courses of Australia’ is an innovative marketing collaboration between the country’s premier golf courses, Tourism Australia, State Tourism Offices and the PGA of Australia aimed at tapping into the tourism potential of a sport today worth $3 billion annually to the Australian economy.
The group will initially comprise the six Australian courses as featured by US Golf Magazine in its ‘Top 100′ courses of the world: Barnbougle Dunes and Barnbougle Lost Farm in Tasmania, Kingston Heath and Royal Melbourne in Victoria, New South Wales Golf Course in Sydney and Royal Adelaide in South Australia.
Liz Sattler, Director of Great Golf Courses of Australia and daughter of Richard Sattler, owner of Tasmania’s Barnbougle Dunes and Lost Farm golf courses, believes that relying on the quality of Australia’s golfing product alone is not enough to establish the country as an international golf tourism destination.
“In order for Australia to establish itself as one of the world’s leading golf destinations, we must continue to drive the buzz that has been created around Australia in recent years and in particular off the back of the Presidents Cup.”
“Successful marketing, promotion and distribution of Australian Golf product to the international market is vital if we are to gain a great share of the golf tourism market pie.”
“Using our six top 100 ranked courses to front the exceptional array of golfing product that Australia has to offer, and combining the marketing and distribution offered by this partnership, we can establish Australia as one of the world’s truly great golfing destinations. We believe that Great Golf Courses of Australia is the right vehicle to drive this forward,” Ms Sattler said.
Tourism Australia Managing Director Andrew McEvoy believes that Australia is well placed to tap into the huge tourism potential of golf and through this latest collaboration will be able to grab a bigger share of the multi-million dollar golf tourism market.
“Golf is a hugely popular sport in Australia with around 1.2 million golfers playing on more than 1,650 different courses around Australia each year and, according to a 2010 Australian Golf Industry Council report, contributing around $3 billion to the country’s economy,” Mr McEvoy said.
“We currently boast six of the world’s top 100 courses, as well as many others that are located in iconic and distinctly Australian settings, which offer up real tourism potential. We definitely see an opportunity here to build golf into the holiday experience, particularly by tapping into those overseas markets that love their golf, such as China, Korea and Japan,” Mr McEvoy said.
It is envisaged that the partnership will be extended in subsequent phases to include some of the other outstanding golf courses and experiences on offer in Australia, many within iconic settings, ideally placed to benefit for both domestic and international golf tourism visitors.
Source – PGA Australia