Justin Rose, Honma officially part ways
England’s Justin Rose has confirmed a long-rumoured split with Japanese equipment maker, Honma.
Both parties announced the parting of ways in a recent joint statement.
Rose had early success with Honma at the Farmers Insurance Open (Credit: PGA Tour)
“I have enjoyed working with the Honma team and collaborating closely with them to design and develop excellent golf equipment. I was able to see firsthand the innovations that the craftsmen at Honma bring to their clubs.”
“I am hopeful that during our time of partnership, we have laid the groundwork for Honma to continue to expand their brand. We both feel it is the right time to pursue our own paths,” said Rose.
The cracks in the relationship began to appear publicly earlier this year when the former World No.1 and Olympic Gold medallist arrived at the Honda Classic with a TaylorMade driver in his bag followed a week later at the Bay Hill Invitational where he was seen using equipment from TaylorMade, Cobra and Titleist.
Prior to making his move to Honma, Rose was a one-company man having used TaylorMade equipment his entire professional career.
His move to Honma was credited to former TaylorMade and Adidas Group North America president, Mark King, who gave Rose a more flexible 10-club deal at Honma, which allowed the Englishman to experiment with clubs from other manufacturers.
However, King left Honma suddenly in mid-2019 and the position was taken over by John Kawaja.
During his time at Honma, Rose has some early success but has since fallen from World No.1 to currently sit in 14th place.