The Great White Shark rebranding his golf business

Say what you like about Greg Norman, but you have to agree – he is always looking for ways to improve.

And I’m not talking about his golf game here, but his company and the evolution of that famous ‘shark’ logo, now familiar throughout the corporate world.

Greg Norman Rebranding Greg Norman’s New Logo

Norman aka The Great White Shark has now revealed a company-wide re-brand to his 30-year-old organisation.

What was once known as Great White Shark Enterprises will now be called simply The Greg Norman company (GN).

It features an evolution of the iconic shark logo and new company name, signifying the growth and transformation of what has become a massive brand which these days includes golf course design, real estate, interior design, investments, wine, clothing, eyewear, beef, restaurants and more.

And along with the changes ‘GN’ last week announced more new partnerships were forthcoming.

Consumers will see the newly-established brand identity roll-out across all businesses throughout 2017.

“A journey of a thousand miles begins with a single step. My first step started with the creation of Great White Shark Enterprises 30 years ago,” said Norman.

“Over the years I have learned that no business can stand still.

“We need to build a company not just for today, but for the future. I am thrilled to say that this announcement is just the beginning of many exciting new developments to come.”