Woods, Mickelson still top brand names in golf
Their rankings may be going in the wrong direction – but their brand names remain stronger than ever.
Phil Mickelson’s world golf ranking is now 25…low by ‘Lefty’s own lofty standards.
Tiger Woods (Credit: www.golffile.ie)
While an injury-plagued former world No.1 Tiger Woods has slumped to an unbelievable 351 in the world following his run of injuries.
Yet this pair is demand top billing as far as their brand value is concerned.
Forbes’ annual ‘Fab 40’ list for the most valuable sports brands for 2015 was released just last week.
And in the ‘athletes’ category Woods is actually still number one while Mickelson comes in a close second.
How does that work? Well, the players’ brand value number is measured on how much more that athlete earned in endorsements over the average endorsement income of the top 10 earners in their sport.
For example, a $10 million brand value for a certain athlete would mean that sportsperson brought in $10m more in endorsements than the average of the sports’ top-10 earners.
For Woods, his real 2015 brand value was a whopping $30m.
Mickelson came in at $28m, ahead of basketballer LeBron James and tennis ace Roger Federer, who were in a tie for third on $27m on the 10-man list.
The race between Woods and Mickelson for that top spot in golf actually got significantly tighter this year.
In 2014, Woods registered at $36m to Mickelson’s $29m. That gap has now closed from $7m to a mere $2m.
Both golfers’ 2015 valuations remain remarkably high considering actual performances on the golf course.
The only other golfer to make it on the players’ list was Rory McIlroy, who came in at ninth with a $12m value.