Europeans continue to innovate with Mixed Masters

Equality and equal opportunity are the main reasons for the latest new event confirmed by the European Tour.

The Jordan Mixed Masters, presented by Ayla, is destined to be a hit with three tours, the European Challenge Tour, Ladies European Tour and Staysure (Legends) Tour coming together for the co-sanctioned event.

Jordan Mixed Masters launch Jordan Mixed Masters launch (Credit: European Tour)

To be played at Ayla Golf Club from April 4-6, 2019, this first-of-a-kind event will be an individual strokeplay event competing from different tees in a single, mixed field.

It will consist of 123 players – 40 from each Tour and one leading amateur from the men’s, ladies’ and over-50s’ games.

The three-day event will see the field cut to 60 for the final day’s play, competing for the grand prize.

The leading players from the other two tours will also receive a special award.

The exciting concept was the vision of Ayla’s ownership, who have created a premier golf and leisure development close to the Red Sea City of Aqaba and on the shores of Jordan’s southern coastline.

Chief executive of the European Tour Keith Pelley said the Jordan Mixed Masters, presented by Ayla, was a fantastic development for the Staysure Tour, the Challenge Tour and the Ladies European Tour.

“This unique event goes a step further, bringing together the stars of three Tours for a truly innovative tournament,” he said.

“There seems to be an appetite in golf for mixed events right now, and this is another opportunity to deliver another entertaining yet credible format.

“The European Tour is leading the transformation of global golf and I commend Ayla’s vision and their determination to spearhead the concept of hosting the three Tours.”

Director operations at Ayla Chris White said: “We are delighted to play such a pivotal role in the development of this new event prospect, and look forward to welcoming players from the Staysure Tour, the Challenge Tour and Ladies European Tour to Ayla Golf Club in 2019.

“Golf is one of the only sports whereby competitors, regardless of age or gender, can compete fairly together.

“To see our vision come to life and have the support and collaboration of all three Tours gives us great confidence that our event will be recognised as unique in the world of golf and showcase not only the beauty of Ayla, but the great nation of Jordan.”