Golf NSW inks new deal to increase TV coverage

Golf NSW has inked a deal with Sports Entertainment Network (SEN) to live-stream some of the state’s top tournaments in 2022.

With successful broadcasts of the Murray and Western Opens already under their belt, next year will see increased coverage of events ranging from the NSW Amateur, NSW Open through to the Australian Women’s Classic – Bonville, Women’s NSW Open and the NSW Senior Open.

Grace Kim and Andrew Richards won the 2021 NSW Amateur (Credit: Golf NSW)

“The solutions offered to us by SEN have made the option of broadcast, both through mainstream media channels and across all digital platforms including the web, social media and via the SEN App, the ideal solution for Golf NSW to promote our game’s rising stars,” said Golf NSW chief, Graeme Phillipson.

Due to apathy or cost (or both), all but the major summer tournaments have long been shunned by mainstream broadcasters in Australia. However with the price of broadcast-level equipment at an all-time low along with the availability of stable high-speed internet across the country, the streaming options for any sporting body have opened up significantly.

Let’s hope we see more of these innovative ideas coming from more states. The increased exposure is a boon for sponsors and players alike and that can only be a good thing for the long-term viability of our local golf tournaments.