ISPS Handa inks deal for NZ Open naming rights

Good things do come to those who wait and ISPS Handa were content to bide their time and share sponsorship of the New Zealand Open with BMW earlier this year.

Now they have been rewarded with sole naming rights sponsorship of New Zealand’s biggest golf tournament, to be played from March 9-12, 2017 at Millbrook Resort and The Hills – Queenstown’s two highly-rated showpiece golf courses.

ISPS Handa NZ Open ISPS Handa NZ Open

A three-year deal has been struck with this major sponsor and the event will now be named the ISPS New Zealand Open until at least 2019.

In more good news for the event, a partnership with the Japan Golf Tour (JGTO) has also been renewed for 2017.

The new agreement will be at least 25 Tour players from the JGTO compete in the 2017 ISPS Handa New Zealand Open.

According to tournament chairman John Hart the first five finishers in the 2016 event were all Japan Tour regulars.

“This partnership agreement again represents an excellent investment that the tournament continues to make in terms of securing quality professional players from that tour,” said Tournament Chairman John Hart.

“Thanks for BMW this event has grown to become one of Oceania’s premier sporting events since it’s re-launch as a pro-am format in 2014.

“With the tournament’s focus on Japan in particular, it is especially exciting to have ISPS Handa on board as a naming rights partner for the next three years. It gives the tournament enormous stability, and further cements our relationship with Japan.”

ISPS chairman and founder Dr Handa was equally thrilled:

“I thoroughly enjoyed playing in the pro-am section of the tournament this year, and saw for myself how this innovative tournament brought so many business and sporting people together,” he said.

“I am pleased to have our organisation support the ISPS Handa New Zealand Open, and to use this opportunity to highlight our goal of adding assistance to blind and disabled golf throughout New Zealand, Australia and SE Asia.”