Norman’s LIV Golf ups the ante with $2b investment

Hot on the heels of the PGA Tour denying player releases for the first LIV Golf Invitational Series next month in London, LIV Golf has announced an ongoing commitment to golf’s global growth via an expanded 2023-2025 event schedule, highlighted by a $2 billion investment that promises to unlock the sport’s untapped worldwide potential and grow the game’s audience.

The investment will be used to fund ongoing expansion and prize purses for the new LIV Golf schedule.

Greg Norman CEO and Commissioner of LIV Golf Greg Norman (Credit: QBE)

The new schedule includes 10 events in 2023 followed by a full season of 14 events in 2024 and 2025. Tournaments will take place across the Asia Pacific, the Middle East, Europe and North America.

“We have a long-term vision and we’re here to stay,” said Greg Norman, CEO and Commissioner of LIV Golf. “We’re going to grow the game, give more opportunities to players, and create a more entertaining product for fans. We believe in adding new experiences and energy to golf, and that includes building out our future schedule in more global markets.”

“We’re creating an entertaining product that will increase golf participation and attract new fans across a broader global footprint. We realise it won’t happen overnight, and we’re excited for the opportunities LIV Golf will add to the game as we continue to grow.”

Announced in March, the 2022 LIV Golf Invitational Series will showcase an innovative new golf format featuring simultaneous team and individual play, with players competing for an unprecedented US$255 million in total prize purses.

Each event will consist of three rounds with 54 holes and no cut, as well as shotgun starts to ensure a faster and more exciting pace. As a result, players will consistently play head-to-head against their rivals throughout the year, providing fans with a unique experience.

The 2022 schedule takes place over seven regular season events culminating in the eighth and final Team Championship match play event. Schedules will never compete with the Majors, international team events or heritage events so players will always be able to make their own choices about where to play.

The LIV Golf Invitational 2022 schedule will visit the following dates and locations. Norman also confirmed this week that the opening event will be streamed live on YouTube.

  • June 9 – 11: Centurion Golf Club – London
  • June 30 – July 2: Pumpkin Ridge Golf Club – Portland
  • July 29 – 31: Trump National Golf Club Bedminster – New Jersey
  • Sept 2 – 4: The International – Boston
  • Sept 16 – 18: Rich Harvest Farms – Chicago
  • Oct 7 – 9: Stonehill – Bangkok
  • Oct 14 – 16: Royal Greens Golf Club – Jeddah
  • Oct 27 – 30: Trump National Doral – Miami

Dates and locations for the expanded schedules in 2023, 2024, and 2025 will be announced in the future.